Course Content

Our one-day Google Analytics short course will cover everything you need to know about analysing and interpreting data in Google Analytics to ensure your website makes your organisation more money.

Our Google digital marketing course will teach you about the importance of Google Analytics for businesses, specifically:

  • How a website is performing
  • Which marketing strategies are performing well and vice versa
  • How to analyse the quality of website content
  • Audience interests and behaviours
  • How to implement Google Analytics on a website and the basics of Google Tag Manager

After you have Google Analytics set up and running, you will then learn about:

  • All the data available in Google Analytics
  • Key attributes you should focus on
  • The differences between dimensions and metrics

Navigating Google Analytics for the first time can be confusing. We will run you through:

  • How to extract and navigate through main reports
  • How to set up and analyse goals for your business
  • How to evaluate real time data 

It's always important to know which types of consumers are visiting your website and who your customers are. We will help you read Google Analytics' audience, acquisition & behaviour reports to understand:

  • How Google obtains consumer data
  • The attributes and differences between your website's visitors vs customers
  • Where your website users are coming from, where they are exiting and how they are using your website
  • How your marketing and advertising campaigns are performing
  • How to view data for linked products such as Google Ads and Google Search Console
  • What content is most popular and what you need to improve

Online conversions are an extremely important metric in a business' marketing funnel. Our course will help you understand:

  • Why funnels are important
  • Elements you can track in eCommerce
  • How to ensure your marketing is correctly tracked

Upcoming Dates for Introduction to Google Analytics

Introduction to Google Analytics

4.32 out of 5
from over 38 participants

AIM Digital Certificate Introduction to Google Analytics

Learn it. Earn it. Share it.

By completing AIM’s Introduction to Google Analytics course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your industry-recognised certificate of attainment or share electronically to demonstrate your ever-growing value to employers and peers.

Included Online Courses

Introduction to Google Analytics also gives you free access to the following online courses valued at $2,720:

> Effective Communication
> Implementing Innovation and Continuous Improvement
> Project Management Fundamentals

Delivery Mode

On-Campus Workshop – 1 day face-to-face workshops

Our Google Analytics training course is set in interactive classrooms at one of our four campuses across Australia: Sydney, Melbourne, Brisbane and Adelaide. The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.

You will be provided with a demo Google Analytics account to use on your own device throughout the course to enhance your interactive learning experience with real business data.

Additional Information

What's Included?


  • Comprehensive course notes
  • Morning tea, lunch and afternoon tea
  • Internet Access


Please advise AIM when booking if you have any dietary or accessibility requests.

Payment Options

We require full payment to be made upfront prior to attending the training. Payment options we offer include:

  • Credit Card (Visa/MasterCard/Amex)
  • Direct Deposit (EFT)
  • Purchase Order
  • Payment Plan - zipMoney

If you would like to spread the cost of your training out our finance partner Zip Money can offer you a line of credit with 6 months interest free and flexible weekly, fortnightly or monthly payment options. For more information on this, visit Zip Money

In Partnership with Indago Digital

About Indago Digital

Indago is a Sydney-based digital marketing agency that specialises in running acquisition campaigns through the channels that drive low cost conversions. SEO and SEM are at the heart of what they do but are also experts in Display, Mobile and Social Media. Indago Digital are Bing certified and a Google Premier Partner.

Our Facilitators

Our short course facilitators are experienced Digital Marketers with years of experience using Google Analytics. They are Google Analytics certified industry leaders with a robust mix of academic and practical expertise.

Coming from large agency backgrounds and working across a multitude of clients, you can expect to learn the best Google Analytics skills from professionals, who employ these tools on a daily basis for real-world businesses.

In-House Training Solutions

Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.

AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.

> Request an In-House Training Solution consultation