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    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

        Graduate Certificate

        Graduate Certificate in Innovation

        AIM Business School's Graduate Certificate in Innovation is an online postgraduate qualification that is designed for newer and ambitious professionals, with entry possible through management experience alone and a study structure that easily accommodates full-time work. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Sustainability (Environmental, Social and Governance)

        AIM Business School's Graduate Certificate in Sustainability (Environmental, Social and Governance) is designed for people who understand that sustainability is one of the essential factors predicting organisational success in today’s business environment. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Technology and Cybersecurity

        The Graduate Certificate in Technology and Cybersecurity is designed for people who want the expertise to evaluate the value of new and emerging technologies, incorporate their use into business operations, and protect their systems from cyberthreats. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Change Management

        AIM Business School's Graduate Certificate in Change Management is designed for people who want to understand all the factors that impact change initiatives so they can recommend and enact effective models and frameworks to organisational change.

        FIND OUT MORE
        Graduate Certificate in Management

        AIM Business School's online Graduate Certificate in Management was made with managers in mind, specifically those seeking to enhance the broad-spectrum leadership skills that will support their career development into senior management. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Business

        AIM Business School's Graduate Certificate in Business develops your understanding of the key disciplines that drive business success in our rapidly digitising world, while allowing you to explore critical specialised functions of interest. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Entrepreneurship

        AIM Business School's Graduate Certificate in Entrepreneurship is designed for entrepreneurs, both new and experienced, who are seeking to build the skills and knowledge needed to ensure success when establishing and growing new enterprises. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Leadership and Strategy

        AIM Business School's Graduate Certificate in Leadership and Strategy focuses on developing vital leadership skills and perspectives that are applicable in every industry, enabling aspiring managers to successfully transition into effective team leaders. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Marketing Management

        AIM Business School's Graduate Certificate in Marketing Management explores the marketing frameworks and develops the skills that individuals in leadership positions require to become effective and well-rounded sales and marketing executives. (Online, From 4 months full-time)

        FIND OUT MORE

        Graduate Diploma

        Graduate Diploma in Management

        AIM Business School's online Graduate Diploma in Management is designed with the senior manager in mind and provides a solid grounding and depth of understanding of a broad range of theory, practical business strategies, and applications. (Online, From 8 months full-time)

        FIND OUT MORE

        MBA

        MBA (Master of Business Administration)

        The TEQSA-accredited MBA program from AIM Business School is Australia’s premier business degree. Backed by AIM’s 80-year heritage, students will gain a highly impactful, flexible, and accessible education with unmatched graduate outcomes. (Online, From 12 months full-time)

        FIND OUT MORE
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    • Faculties
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    • Mini MBAs
  • Courses
    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

        Graduate Certificate

        Graduate Certificate in Innovation

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Blog The Psychology Behind Effective Leadership

The Psychology Behind Effective Leadership

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AIM Blog The Psychology Behind Effective Leadership

Leadership is no longer defined solely by authority, titles, or strategy. The most effective leaders understand that success depends on their ability to connect with people, build trust and adapt their style to different personalities and working styles. At the heart of this skill is an understanding of human behaviour.

Behavioural psychology offers a science-backed framework for interpreting how individuals think, feel and act, particularly in the workplace. When leaders are equipped with this knowledge, they make better decisions, engage teams more effectively and foster stronger, more resilient cultures.

Why Human Behaviour Matters In Leadership

At its core, leadership is about influence. Whether you are guiding a team through change, resolving conflict, or inspiring innovation, success hinges on your ability to understand what motivates people and how they respond to different environments and communication styles.

Understanding human behaviour helps leaders

  • Build stronger interpersonal relationships
  • Communicate more effectively
  • Navigate conflict with empathy
  • Create inclusive and psychologically safe environments

Without this understanding, even well-intentioned decisions can lead to disengagement, miscommunication, or underperformance. Leaders who grasp the psychological underpinnings of motivation and behaviour can inspire genuine commitment rather than just compliance.

For example, a manager delivering feedback without considering an employee's personality may unintentionally trigger defensiveness. But a leader who recognises behavioural cues and adapts their communication style can deliver feedback that is both constructive and motivating.

Behavioural Tools That Support Better Leadership

Fortunately, leaders do not have to rely on instinct alone. Behavioural tools provide structured ways to assess personalities, communication styles and motivational drivers. One of the most widely used tools in leadership development is the DiSC behavioural assessment.

DiSC is a model that categorises behaviour into four main styles:

  • Dominance (D): Direct, results-oriented and confident
  • Influence (I): Enthusiastic, outgoing and persuasive
  • Steadiness (S): Patient, dependable and cooperative
  • Conscientiousness (C): Analytical, detail-focused and systematic

Each style has its strengths and potential challenges. DiSC does not label anyone as "better" or "worse," but instead provides insight into how people prefer to work, communicate and make decisions.

Other useful tools include:

  • The Big Five Personality Traits (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism)
  • Emotional Intelligence (EQ) assessments
  • 360-degree feedback instruments

These tools provide a clearer understanding of both individual traits and team dynamics, enabling leaders to create more tailored and effective management strategies. Recognising strengths and potential friction points allows leaders to create more balanced and productive teams.

Adapting Leadership Styles To Different Behavioural Profiles

The ability to flex one’s leadership style is a hallmark of high-performing leaders. Behavioural tools like DiSC help leaders understand both their own tendencies and those of their team members, making it easier to adapt in real-time.

Consider how a leader might tailor their approach:

  • With a high-D team member, they might be more direct, focusing on results and autonomy.
  • With a high-S individual, a more collaborative, supportive tone is likely to resonate better.
  • With a high-C employee, providing data and a clear structure helps build trust.

Understanding these behavioural nuances enables leaders to:

  • Reduce miscommunication
  • Minimise conflict and misunderstanding
  • Boost engagement by aligning with team members’ natural preferences

Importantly, there is no one-size-fits-all leadership style. The most successful leaders are those who are aware of their default behaviours and are willing to adjust their approach based on the situation and the people involved.

Emotional Intelligence: The Heart Of Human-Centred Leadership

Emotional intelligence (EQ) refers to a leader’s ability to recognise, understand, and manage their own emotions, as well as those of others. EQ is closely tied to behavioural awareness because it allows leaders to respond thoughtfully rather than react impulsively.

High-EQ leaders are skilled at:

  • Active listening
  • Conflict resolution
  • Empathy and perspective-taking
  • Building psychological safety

When a leader shows genuine empathy, team members are more likely to feel valued and understood. This increases trust and encourages open communication, even during challenging conversations. According to research, managers who demonstrate empathy receive significantly higher performance ratings from their direct reports.

Psychological safety, another core aspect of human-centred leadership, refers to an environment where team members feel safe to speak up, take risks and express themselves without fear of punishment. Leaders who understand behaviour and emotions can create this type of environment, resulting in more innovative and collaborative teams.

Motivation, Goal Setting And Behaviour

Motivation is a central element of human behaviour, and understanding its drivers allows leaders to better inspire and engage their teams. Motivation generally falls into two categories:

  • Intrinsic motivation: Driven by internal satisfaction (e.g., purpose, mastery, passion)
  • Extrinsic motivation: Driven by external rewards (e.g., bonuses, recognition, status)

Leaders who tap into intrinsic motivation tend to see more sustainable performance and commitment. People driven by a sense of purpose or personal growth require less oversight and are often more creative and resilient.

Goal setting plays a key role in motivating teams. When employees are involved in setting their goals, they feel a stronger sense of ownership and alignment. Research shows that participation in goal setting significantly boosts intrinsic motivation and performance.

Leaders can enhance motivation and accountability by:

  • Setting clear, measurable goals
  • Linking goals to individual and team values
  • Communicating the broader purpose behind objectives
  • Providing regular feedback and recognition

Personality Traits And Team Dynamics

The Big Five Personality Traits model is another valuable tool for understanding leadership and team behaviour. Each trait influences how individuals approach work, relationships and problem-solving:

  • Openness: Associated with creativity and adaptability
  • Conscientiousness: Linked to reliability and task focus
  • Extraversion: Related to sociability and enthusiasm
  • Agreeableness: Predicts cooperation and conflict resolution
  • Emotional Stability (low Neuroticism): Correlates with stress tolerance and calm decision-making

For example:

  • A leader high in openness may excel in brainstorming and innovation.
  • A conscientious leader ensures plans are followed through.
  • An extraverted leader energises their team and fosters engagement.

By recognising these traits in themselves and others, leaders can build more balanced and effective teams. A team with diverse personalities often has broader problem-solving capabilities, as long as the leader fosters inclusion and open dialogue.

Turning Behavioural Insights Into Practical Leadership Tools

Understanding behaviour is just the beginning. Great leaders know how to turn insight into action through practical tools and frameworks:

  1. Personality Assessments: Tools like DiSC or Hogan Assessments help leaders identify strengths and blind spots.
  2. Development Plans: Encourage employees to reflect on their goals and growth areas using structured templates.
  3. Feedback Systems: Regular 1:1s, pulse checks and 360-degree feedback support continuous improvement.
  4. Communication Strategies: Adapt messaging to suit different behavioural preferences; what motivates one person may not motivate another.

It is also important to recognise the limitations of behavioural assessments. For example, some tools may have low test-retest reliability or be culturally biased. To address this, leaders should:

  • Use assessments as one part of a broader evaluation
  • Combine them with structured interviews and peer input
  • Reassess regularly to account for growth and context changes

Behaviour-Informed Leadership Is The Future

Leadership is evolving. Technical skills and authority are no longer enough to drive performance and innovation. Today’s most effective leaders are behaviourally aware, emotionally intelligent and committed to understanding the people they lead.

By using behavioural tools, developing emotional intelligence and applying psychological principles to team management, leaders can:

  • Create more cohesive and resilient teams
  • Improve communication and engagement
  • Foster psychological safety and collaboration
  • Drive better business outcomes

Ultimately, great leadership starts with self-awareness. When leaders understand their own behavioural style and those of their teams, they can lead with intention, empathy and impact.

Take The Next Step

To support leaders in building these vital capabilities, AIM offers various courses:

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AIM Short Course Understanding Human Behaviour

Understanding Human Behaviour

This one-day course equips managers and leaders with practical strategies to improve interpersonal effectiveness, strengthen team culture and navigate diverse workplace dynamics with confidence. Delivered both virtually and on-campus, it is ideal for anyone looking to build more human-centred leadership skills.

Participants will leave with the tools to understand behavioural drivers, enhance team relationships and lead with empathy.

Download the Understanding Human Behaviour course guide to explore detailed learning outcomes, the course outline and more.

New Leader

Including a DiSC behavioural assessment, this two-day course helps new and emerging managers build confidence in their leadership style while learning how to get the best from their team. Delivered online, virtually, or on-campus, it is ideal for professionals transitioning into people leadership roles.

Participants will leave with practical tools and frameworks to communicate clearly, delegate effectively and manage both themselves and others with impact.

Download the New Leader course guide to explore detailed learning outcomes, the course outline and more.

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AIM Short Course New Leader
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AIM Short Course Leading with Emotional Intelligence

Leading with Emotional Intelligence

Including a Genos Emotional Intelligence Report, this two-day course empowers leaders to understand and regulate emotions (both their own and others’) to foster high performance, empathy and trust. Delivered virtually or on-campus, it is designed for experienced managers seeking to lead with greater emotional insight.

Participants will gain a deeper awareness of how emotions influence workplace dynamics and learn practical strategies to strengthen relationships, improve decision-making, and resolve conflict with emotional intelligence.

Download the Leading with Emotional Intelligence course guide to explore detailed learning outcomes, the course outline and more.

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