The AIM Blog

The AIM blog shares insights and thought leadership on the skills, strategies, and trends shaping today’s workplace.

Covering topics from leadership and professional development, articles help professionals stay current, build capability, and succeed in a rapidly changing world.

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AIM Blog - Sell a Product, Buy an Experience: Why People Make Purchases
What you sell is not the same thing as what your customers buy. This is not a riddle or an introduction to an ontological debate, but an important psychological truth that underpins the best…

The AIM Blog

The AIM blog shares insights and thought leadership on the skills, strategies, and trends shaping today’s workplace.

Covering topics from leadership and professional development, articles help professionals stay current, build capability, and succeed in a rapidly changing world.