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    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

        Graduate Certificate

        Graduate Certificate in Innovation

        AIM Business School's Graduate Certificate in Innovation is an online postgraduate qualification that is designed for newer and ambitious professionals, with entry possible through management experience alone and a study structure that easily accommodates full-time work. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Sustainability (Environmental, Social and Governance)

        AIM Business School's Graduate Certificate in Sustainability (Environmental, Social and Governance) is designed for people who understand that sustainability is one of the essential factors predicting organisational success in today’s business environment. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Technology and Cybersecurity

        The Graduate Certificate in Technology and Cybersecurity is designed for people who want the expertise to evaluate the value of new and emerging technologies, incorporate their use into business operations, and protect their systems from cyberthreats. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Change Management

        AIM Business School's Graduate Certificate in Change Management is designed for people who want to understand all the factors that impact change initiatives so they can recommend and enact effective models and frameworks to organisational change.

        FIND OUT MORE
        Graduate Certificate in Management

        AIM Business School's online Graduate Certificate in Management was made with managers in mind, specifically those seeking to enhance the broad-spectrum leadership skills that will support their career development into senior management. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Business

        AIM Business School's Graduate Certificate in Business develops your understanding of the key disciplines that drive business success in our rapidly digitising world, while allowing you to explore critical specialised functions of interest. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Entrepreneurship

        AIM Business School's Graduate Certificate in Entrepreneurship is designed for entrepreneurs, both new and experienced, who are seeking to build the skills and knowledge needed to ensure success when establishing and growing new enterprises. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Leadership and Strategy

        AIM Business School's Graduate Certificate in Leadership and Strategy focuses on developing vital leadership skills and perspectives that are applicable in every industry, enabling aspiring managers to successfully transition into effective team leaders. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Marketing Management

        AIM Business School's Graduate Certificate in Marketing Management explores the marketing frameworks and develops the skills that individuals in leadership positions require to become effective and well-rounded sales and marketing executives. (Online, From 4 months full-time)

        FIND OUT MORE

        Graduate Diploma

        Graduate Diploma in Management

        AIM Business School's online Graduate Diploma in Management is designed with the senior manager in mind and provides a solid grounding and depth of understanding of a broad range of theory, practical business strategies, and applications. (Online, From 8 months full-time)

        FIND OUT MORE

        MBA

        MBA (Master of Business Administration)

        The TEQSA-accredited MBA program from AIM Business School is Australia’s premier business degree. Backed by AIM’s 80-year heritage, students will gain a highly impactful, flexible, and accessible education with unmatched graduate outcomes. (Online, From 12 months full-time)

        FIND OUT MORE
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    • Faculties
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    • Mini MBAs
  • Courses
    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

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        Graduate Certificate in Innovation

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Blog Ore Inspiring

Ore Inspiring

Gina Rinehart has taken a shredded mining empire and turned it into one of the world's greatest fortunes. Tom Skotnicki reports It would be easy to attribute the success of Gina Rinehart to the legacy of her father, Lang Hancock, who pioneered the development of iron ore deposits in Western Australia's Pilbara region. However, it would also be a mistake. There is no doubt when her father died in 1992, the Hancock family interests were in crisis. The chairman of Qantas, Leigh Clifford, has been known to privately recount the story of his 2005 negotiations with Rinehart over the Hope Downs development. Clifford, then chief executive of Rio Tinto, claims he gave Rinehart a take-it-or-leave-it ultimatum to proceed on the basis of an equal partnership or have Rio Tinto withdraw. Rinehart was under pressure from the then Geoff Gallop WA Labor government to proceed with a development plan no later than July 1. She had also agreed to buy out a minority interest in the development. Despite some nibbles from other potential investors, she accepted a partnership based on Rio Tinto retaining the right to mine and market the ore. The Hope Downs agreement failed to fulfil her wish for Hancock Prospecting to become a miner in its own right, but it made economic sense because Rio Tinto already had infrastructure (particularly a railway) associated with the Hamersley and Robe River development the new mine was able to tap into. The new spur line, which opened in 2007, was named the Lang Hancock Railway. The deal was not all she had hoped for but, for Rinehart, then worth a fraction of today's value, it proved a masterstroke. Her share of the Hope Downs is now worth at least $7 billion and is the backbone of her personal fortune, estimated about $17.2 billion by Forbes magazine earlier this year. Rinehart's critics suggest she has been the unwitting beneficiary of the massive rise in the value of iron ore since 2004. In the past eight years the US price of iron ore has increased from $16.40 a tonne to more than $140 a tonne. There is no doubt this has played a key role in her change of fortune. However, if she was not such a determined and dogged individual then she would probably be sitting on a royalty worth possibly $2 billion, rather than being on the verge of 10 times that amount. Rinehart, or more precisely Hancock Prospecting which she controls, receives a royalty on iron ore mined by Hamersley. There is also the half share of Hope Downs (named after her mother) and the planned Roy Hill iron ore development (which her company intends to manage). The royalty and half share of Hope Downs are understood to generate a cash flow of about $1 billion a year. She also controls several coal mines and valuable tenements throughout WA. This is aside from her investments in Network Ten and Fairfax Media, where she is the largest shareholder. A very private person, Rinehart is notoriously publicity shy. An invitation to be interviewed by Mt was politely declined. It has also been reported that in the past she has requested staff to sign confidentiality agreements to prevent them discussing the company or her role in it. However, there is much on the public record and even more since three of her four children - John Hancock, Bianca Hope Hayward and Hope Rinehart Welker - took legal action to gain access to the family trust (which owns 23.6 per cent of Hancock Prospecting) that was established by her father. Part of the court argument has focused on Rinehart's efforts to safeguard her father's legacy, given the precarious position following his death. On her father's demise, Rinehart had to deal with the claims of his widow, Rose Porteous (who three months after Hancock's death married William Porteous). The litigation lasted well over a decade before there was a resolution that kept the mining interests intact. However, in some ways, this was simply the most public of the issues confronting Rinehart. She also had to deal with her father's decision to exchange iron ore for rolling stock from Romania in a deal with dictator Nicolae Ceausescu . One long-time observer of the Hancock empire said for many years some of the rolling stock (which could not be integrated with the existing rail network) sat on a spur line near Derby. Similarly, in his desperation to become a miner, Hancock had signed a "take it or pay for it" shipping contract with a Norwegian shipping company for the transport of ore. During this period, it was apparently the cash flow from the 1.25 per cent royalty on iron ore mined by Hamersley Iron that kept the group afloat. It was only after Rinehart had clear title over the Rinehart estate that she proceeded with the Hope Downs deal. Similarly, one of the concerns raised recently was how the dispute over the family trust could damage proposals for the new Roy Hill development, which is being valued at nearly $10 billion following the purchase of a 15 per cent interest for $1.5 billion by the Korean steel company Posco. Rinehart hopes to have the new mine operational by late 2014, including the construction of more than 300km of railway track and additional port facilities. Rinehart is a bit of an unknown quantity as a manager, according to veteran West Australian journalist Tim Treadgold. She spent a year at Sydney University studying economics, but apparently felt it was socialist rubbish, and gained most of her management insight from experience and the years she spent working alongside her father. Treadgold says by reputation Rinehart runs a command and control office with a relatively small staff expected to be immediately responsive to her needs. Apparently the word spreads through the office whenever she enters the building and is a signal for everyone to be on their guard. Treadgold says she has a reputation for being demanding on her executive staff, many of whom fail to last. "It is very much a case of the queen bee sitting in her large corner office of the Hancock Prospecting building which was previously occupied by her father." Generally, micro-management is regarded as a poor management approach that often reflects a degree of insecurity and even paranoia on the part of the executive. It is rarely associated with forthright and inspirational leadership. However, to be fair, it is often a reasonable response during a period of crisis, which typified the early years of Rinehart's administration. The Rinehart management style will almost certainly be forced to change in the next two years with the Roy Hill development. The staff of her company will dramatically increase, along with the numbers of line managers and employees under her control. It will be a major test of Rinehart's adaptability. It would be foolish to underestimate Rinehart, who despite the start provided by her inheritance, has shown grit and determination in growing the business and protecting the family legacy. It is unfortunate this seems to have been achieved at a personal cost. Australia's mining royalty In later years, Gina Rinehart had a tempestuous relationship with her father, Lang Hancock, who died in 1992. The closeness that marked their relationship during her youth was put to the test with his third and final marriage to Rose Porteous (as she is now known). Before their reconciliation, he bemoaned in a letter revealed in court proceedings that he sometimes wondered what had happened to his trim attractive daughter and how she had become a slothful "devious baby elephant". It was a vicious comment and somewhat reminiscent of Rinehart's view that her children were "manifestly unprepared" and lacked the responsible work ethic to manage the trust. An examination of her motivations would suggest she has devoted much of her life to fulfilling her father's dreams of a future for the Hancock family as a pre-eminent Australian miner. There is no doubt a large part of the motivation behind the Roy Hill development, due for completion in 2014, is that unlike the 50 per cent-owned Hope Downs, it will be operated by Hancock Prospecting. Given the importance Rinehart has placed on family, several friends have remarked on the pain she is experiencing as a result of the unseemly conflict with her three oldest children over the Hancock Trust set up by her father with her children as beneficiaries. A sense of the Hancock legacy has always been a prime motivation for Rinehart. At the same time, while she wants to ensure the future of the family, the court drama indicates that at 58 she is unwilling to relinquish any control to her children. Hancock was 43 and a legend in mining circles when Rinehart was born. He was in his 30s when he established the blue asbestos mine at Wittenoom before discovering major deposits of iron ore and other minerals in the Pilbara. Gina was his only child and as such his heir. There was a closeness between them and apparently he would frequently visit her at her boarding school in Perth where they would spend hours talking in his Jaguar. There was a six-year marriage at 19 to Englishman Greg Milton (who changed his name to Hayward to make it closer to Hancock) that was not altogether approved by her father, a reflection of what was and still is a somewhat rebellious nature. It resulted in her two oldest children, John and Bianca. At 29, she married a US lawyer, Frank Rinehart, already in his late 50s, with whom she had two daughters, Hope (named after her mother) and Ginia, her youngest, now in her mid 20s. Frank died in 1990. Following the death of her father in March 1992, Rinehart became executive chairman of Hancock Prospecting Pty Ltd (HPPL) and the HPPL Group of companies. Her acquisition of a stake in Network Ten and Fairfax Media (as the largest individual shareholder) is apparently an indication that despite a retiring nature she needs to take a stand on key issues. She has been vocal in her opposition to the mining tax and carbon tax. She has also resorted to poetry on the mining tax and in a commentary in a mining magazine wrote a rebuttal of the carbon tax. "Remember when the mainstream media was running frightening commentary about carbon-induced global warming? We read and heard about how oceans would rise, flooding our homes, and how, over years, we'd be scorched due to the increasing heat. "Have you noticed that we don't hear much any more about global warming? There will always be changes that affect our climate, even if we close down all thermal-fired power stations, steel mills and other manufacturing operations, putting employees out of work and drastically changing our way of life." John Singleton who has known the Hancock family for more than 40 years, said the relationship with her children was secondary to the issue of where they fitted within the dynasty and their assigned roles. It seems a harsh analysis and one suspects the truth is she is trying to reconcile the role of both a matriarch and patriarch.

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