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    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

        Graduate Certificate

        Graduate Certificate in Innovation

        AIM Business School's Graduate Certificate in Innovation is an online postgraduate qualification that is designed for newer and ambitious professionals, with entry possible through management experience alone and a study structure that easily accommodates full-time work. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Sustainability (Environmental, Social and Governance)

        AIM Business School's Graduate Certificate in Sustainability (Environmental, Social and Governance) is designed for people who understand that sustainability is one of the essential factors predicting organisational success in today’s business environment. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Technology and Cybersecurity

        The Graduate Certificate in Technology and Cybersecurity is designed for people who want the expertise to evaluate the value of new and emerging technologies, incorporate their use into business operations, and protect their systems from cyberthreats. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Change Management

        AIM Business School's Graduate Certificate in Change Management is designed for people who want to understand all the factors that impact change initiatives so they can recommend and enact effective models and frameworks to organisational change.

        FIND OUT MORE
        Graduate Certificate in Management

        AIM Business School's online Graduate Certificate in Management was made with managers in mind, specifically those seeking to enhance the broad-spectrum leadership skills that will support their career development into senior management. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Business

        AIM Business School's Graduate Certificate in Business develops your understanding of the key disciplines that drive business success in our rapidly digitising world, while allowing you to explore critical specialised functions of interest. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Entrepreneurship

        AIM Business School's Graduate Certificate in Entrepreneurship is designed for entrepreneurs, both new and experienced, who are seeking to build the skills and knowledge needed to ensure success when establishing and growing new enterprises. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Leadership and Strategy

        AIM Business School's Graduate Certificate in Leadership and Strategy focuses on developing vital leadership skills and perspectives that are applicable in every industry, enabling aspiring managers to successfully transition into effective team leaders. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Marketing Management

        AIM Business School's Graduate Certificate in Marketing Management explores the marketing frameworks and develops the skills that individuals in leadership positions require to become effective and well-rounded sales and marketing executives. (Online, From 4 months full-time)

        FIND OUT MORE

        Graduate Diploma

        Graduate Diploma in Management

        AIM Business School's online Graduate Diploma in Management is designed with the senior manager in mind and provides a solid grounding and depth of understanding of a broad range of theory, practical business strategies, and applications. (Online, From 8 months full-time)

        FIND OUT MORE

        MBA

        MBA (Master of Business Administration)

        The TEQSA-accredited MBA program from AIM Business School is Australia’s premier business degree. Backed by AIM’s 80-year heritage, students will gain a highly impactful, flexible, and accessible education with unmatched graduate outcomes. (Online, From 12 months full-time)

        FIND OUT MORE
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    • Faculties
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    • Mini MBAs
  • Courses
    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

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Blog On Top of His Game

On Top of His Game

Having been thrown in the deep end when captaining the Wallabies, John Eales discovered that the art of great management is about constant training. The problem, he says, is that most managers aren't getting enough. Chris Sheedy reports.

It wasn't the two-metre, 115-kilogram frame of Wallabies captain John Eales that struck deadly fear into his opposition on the football field. His imposing physicality, of course, didn't go unnoticed, but what truly left other teams shaking in their studded boots was his ability to manage his team-mates, to ensure they were always composed and always a threat, whether they were winning or losing the rugby match.

But what seemed a natural, inbuilt talent to lead men on a football field was sometimes simply a result of snippets of advice from respected business managers, accidental guesswork, and copied behaviours from great captains, coaches and team managers he'd played under in the past.

"The training, at times, was almost haphazard," the 36-year-old says of his management skills during his period as captain of the Australian rugby team. "It's more organised these days, but then it was more accidental. You were expected to just learn from experience. Occasionally you felt out of your depth, but fortunately I had a lot of experienced and trusted people I could turn to. Having access to people who can give you great advice is very valuable."

Many businesses today, Eales says, are at that very stage: throwing their managers in at the deep end and hoping that they'll swim. It's a situation he's witnessed too many times and it was a large part of the inspiration behind his current business, Mettle. Among other things, Mettle helps organisations to develop strong and effective management teams.

Solid management skills, Eales says, can be taught - absolutely. After all, he's a living example. The learning process that Eales went through, though, was about as intense and public as it gets. The ex-professional sportsman draws a fascinating picture in order to give an understanding of his baptism of fire.

"Imagine if every meeting you had was on camera, and you then had to go back and watch it over and over again," he grimaces. "Imagine that you had to watch every interaction you had with a staff member, in slow motion. Imagine you've got 30 other people analysing your performance and telling you where you went wrong and where you weren't very good. It's a daunting experience but it gives you a great incentive to learn from and fix your mistakes."

It's not what he's suggesting should actually happen in business, but he says that a similarly structured environment, where a manager is constantly given feedback, advice and mentoring, is a vital ingredient in any successful organisation.

"Managers are often left to their own devices," Eales says. "I was fortunate because I had a lot more exposure to people who wanted to offer feedback. In sport, you're very aware of the skills that you need to develop, and those skills are broken down and practised again and again. They're worked on so much that you become an expert. Why shouldn't this happen in business?"

At the time of this interview, Eales was putting the finishing touches to his latest book, Learning From Legends, the results of which he'll be presenting to the Australian Institute of Management's convention launch in New South Wales in March 2007. Unlike many sports stars, Eales did not choose to use a ghost writer, but instead personally conducted in-depth interviews with 41 sporting legends, then wrote the chapters about each one of them in an attempt to communicate some of their unique ideas about leadership.

While leadership and management are intrinsically connected, he insists that there is a difference between the two. "Management is when you're managing to a specific direction and towards specific goals," he says. "Leadership is about being able to create the direction yourself and drive the people in your team in that direction."

From his own experience, and from those he has interviewed for the book, Eales has learned that before becoming an effective leader or manager it's important, first of all, to learn to be comfortable with your own mistakes. "If you haven't made mistakes then you're not learning," he explains. "I look at when I was first captain of the Wallabies - there were a lot of times when I was uncomfortable because I was in a position I wasn't used to. People said to me there would be times when I had to make mistakes, and it was really hard going out there and knowing I was going to make mistakes. It can make you feel quite vulnerable."

It's also vital to have faith on three separate levels, Eales says, in order to gain the type of fearsome composure that the Wallabies had under his leadership. "To me, composure is all about faith. You must have faith in yourself in the role you're going into, knowing that you've covered all the bases and that you're as good as you can be in that role. That gives you confidence. Then it's about looking around at your colleagues and team mates and having the same faith in those people. Then, when you've got all that covered, it's important to have faith in the system in which you're operating. So it's about understanding yourself as an individual, understanding and leading your team mates, and understanding and trusting the structures of the business." Only then can one step into the realm of effective management and leadership.

According to Eales, Mettle is often called upon to build strong management teams. Here are some of the vital components.

  • Being absolutely clear on the goals and purpose of the team.
  • Team members are clear on roles and accountabilities within the team.
  • Ability to have 'dual citizenship' - members can work vertically within their team and horizontally across other teams.
  • Distinctive systems and processes to effectively and efficiently get work done.
  • Strong relationships with team members.
  • Distinct cultural norms and behaviours that team members are prepared to call each other on.
  • Robust individuals within the team who have authentic conversations with each other.
  • Trust is built as the foundation of the team ethos.

Eales has learnt from, and worked with, many great managers. As well as holding the position of Director of Mettle Group, writing books and regular newspaper columns, his many business interests include his brand John Eales 5, which deals in corporate hospitality and is run in conjunction with sports management business International Quarterback. He is also a consultant to the BT Financial Group and has been a director of QM Technologies, a business process outsourcing company that listed on the ASX in November 2005.

"When you're playing professional sport you're always working under the premise that any day could be your last," he says, explaining his breadth of interests. "You can go to a training session, damage your knee and suddenly you'll never play at that level again. Because of that I always had in the back of my mind that if I had a career-ending injury, what would I do the next day? So you're always doing a couple of things to prepare for that scenario. I no longer think everything could end tomorrow, but I've never lost the enthusiasm to have a few different focuses."

Mentors and heroes from his time in business, since his retirement from professional sport in September, 2001, include Chris White, CEO of International Quarterback: "He has enormous integrity and he has a great manner about him. He never wants to be in the limelight himself, but is absolutely dedicated to helping his clients"; Mettle's CEO Ian Basser: "He's been involved in starting businesses all over the world and that experience means he's very composed at times when things don't look as though they're going right"; and BT's CEO Rob Coombe: "He's been so supportive, and to watch how he managed BT through some of those really hard times to make the company the best funds manager in the country, it's been a wonderful achievement."

Eales's experience and advice from mentors such as these over the last five years has taught him enormous amounts about what goes into making a great manager, and he now recognises certain specific traits common to all successful managers.

"They tend to be very organised and they have a very clear idea of where it is they want to go and where it is they want to take the people they're leading," Eales says. "They can articulate that view extremely well. They have a passion for what they're doing and they can push that passion across to people - they inspire people through their excitement. From my experience, they also show a great interest in their staff as people - they know them as people and not just as someone filling a position. That makes a big difference."

Finally, Eales says, once all is said and done it's important that a manager and their staff enjoy a healthy work/life balance, something this father of three is still struggling with, perhaps unsurprisingly considering his many business interests.

"It's always a battle," Eales admits, when discussing the amount of time he spends working as opposed to the time he spends with his wife Lara and their children Elijah, Sophia and Lily. "The difficulty is when you love what you're doing and you also love your family, it never feels as though the balance is right. Ultimately, though, the most important thing in your life is family, so we have to make decisions about our business interests together.

"At certain times of the year, especially when rugby test matches are on, I find it gets busier and harder to balance. Probably 15 weekends of the year I have something on. Every other one is sacred. But other than that, the ability to turn your phone off the moment you walk in the door is really important. The things that keep us all sane are those pockets of time with our families."

Find your mettle

What are the special qualities that great managers share? The experts at Eales' company, Mettle, who identify, train and create successful managers on a daily basis, fill us in.

  1. Balance between managerial leadership and engaging leadership: 'managerial' being clear on roles, accountabilities, using systems and processes to get work done and key knowledge of the financials; and 'engaging' being inspirational, connecting, empowering, empathic, values driven and a great communicator.
  2. Clear picture of a future that is easily understood by others and is a place that is better than where they are today.
  3. Great storyteller who helps people connect more easily and visually into what needs to be done.

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