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    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

        Graduate Certificate

        Graduate Certificate in Innovation

        AIM Business School's Graduate Certificate in Innovation is an online postgraduate qualification that is designed for newer and ambitious professionals, with entry possible through management experience alone and a study structure that easily accommodates full-time work. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Sustainability (Environmental, Social and Governance)

        AIM Business School's Graduate Certificate in Sustainability (Environmental, Social and Governance) is designed for people who understand that sustainability is one of the essential factors predicting organisational success in today’s business environment. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Technology and Cybersecurity

        The Graduate Certificate in Technology and Cybersecurity is designed for people who want the expertise to evaluate the value of new and emerging technologies, incorporate their use into business operations, and protect their systems from cyberthreats. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Change Management

        AIM Business School's Graduate Certificate in Change Management is designed for people who want to understand all the factors that impact change initiatives so they can recommend and enact effective models and frameworks to organisational change.

        FIND OUT MORE
        Graduate Certificate in Management

        AIM Business School's online Graduate Certificate in Management was made with managers in mind, specifically those seeking to enhance the broad-spectrum leadership skills that will support their career development into senior management. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Business

        AIM Business School's Graduate Certificate in Business develops your understanding of the key disciplines that drive business success in our rapidly digitising world, while allowing you to explore critical specialised functions of interest. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Entrepreneurship

        AIM Business School's Graduate Certificate in Entrepreneurship is designed for entrepreneurs, both new and experienced, who are seeking to build the skills and knowledge needed to ensure success when establishing and growing new enterprises. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Leadership and Strategy

        AIM Business School's Graduate Certificate in Leadership and Strategy focuses on developing vital leadership skills and perspectives that are applicable in every industry, enabling aspiring managers to successfully transition into effective team leaders. (Online, From 4 months full-time)

        FIND OUT MORE
        Graduate Certificate in Marketing Management

        AIM Business School's Graduate Certificate in Marketing Management explores the marketing frameworks and develops the skills that individuals in leadership positions require to become effective and well-rounded sales and marketing executives. (Online, From 4 months full-time)

        FIND OUT MORE

        Graduate Diploma

        Graduate Diploma in Management

        AIM Business School's online Graduate Diploma in Management is designed with the senior manager in mind and provides a solid grounding and depth of understanding of a broad range of theory, practical business strategies, and applications. (Online, From 8 months full-time)

        FIND OUT MORE

        MBA

        MBA (Master of Business Administration)

        The TEQSA-accredited MBA program from AIM Business School is Australia’s premier business degree. Backed by AIM’s 80-year heritage, students will gain a highly impactful, flexible, and accessible education with unmatched graduate outcomes. (Online, From 12 months full-time)

        FIND OUT MORE
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    • Faculties
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    • Mini MBAs
  • Courses
    • AIM Faculties And Schools
      #15134f

      AIM Business School

      AIM Business School provides specialised higher education across essential business functions, all with clear articulation pathways into our premier MBA+ program.

      SEE ALL COURSES →
      #17479e

      Coaching and Advisory

      This range of 5 training products will empower professionals to evolve their leadership skills and establish themselves in both the Australian and international coaching industries.

      SEE ALL COURSES →
      #ff9f46

      Communication

      Choose from 18 training products that will develop you into a more confident and effective workplace communicator, better able to present ideas and influence others.

      SEE ALL COURSES →
      #cc1a70

      Digital Marketing

      This range of 10 training products will enable you to take full advantage of the marketing function and leverage digital technologies to reach and build your audience.

      SEE ALL COURSES →
      #d988d5

      Digital Skills

      Lead your organisation to sustained success in the Digital Age with these 23 training products that discuss and examine the most impactful technologies emerging today.

      SEE ALL COURSES →
      #0000cc

      Finance

      Discover the fundamentals of finance and how to effectively and responsibly manage the financial resources of your organisation with this suite of 10 training products.

      SEE ALL COURSES →
      #aba8fc

      Health and Effectiveness

      A catalogue of 10 training products that enhance your personal productivity, build your resilience to stress, and teach you how to promote positive mental wellness.

      SEE ALL COURSES →
      #00a45b

      Human Resources

      Learn to strategically manage the most versatile organisational resource with this selection of 19 training products, exploring the key essentials of human resources.

      SEE ALL COURSES →
      #db4930

      Leadership and Strategy

      Explore the full functionality of leadership with these 70 training products, from managing people and performance on the frontline to developing long-term strategy.

      SEE ALL COURSES →
      #732d81

      Project Management

      Become a reliable leader of projects, able to utilise proven methodologies and practise agility in response to the unpredictable, with these 21 training products.

      SEE ALL COURSES →
      #00c0af

      Sales

      Utilise this suite of 12 training products to become a more engaged and productive salesperson, expert at prospecting and closing deals that profit your organisation.

      SEE ALL COURSES →
      #45caff

      Training

      These 9 training products will ensure you have the skills to effectively plan and present training sessions, customised to the specific needs of your organisation.

      SEE ALL COURSES →
    • AIM Courses And Qualifications
      • Short Courses

        Communication

        #ff9f46

        Communication

        Presenting with Impact
        Effective Communication
        Fast Thinking – Confident Speaking
        Advanced Communication
        SEE ALL COURSES →

        Digital Marketing

        #cc1a70

        Digital Marketing

        LinkedIn Marketing Strategy
        Email Marketing
        Understanding Digital Marketing
        Search Engine Optimisation (SEO) Strategy and Implementation
        SEE ALL COURSES →

        Digital Skills

        #d988d5

        Digital Skills

        Power BI Advanced Techniques for Business
        Excel for Business: Data Visualisation
        Data Analytics Essentials
        Excel for Business: Advanced Formulas and Functions
        SEE ALL COURSES →

        Finance

        #0000cc

        Finance

        Finance for Non-Finance Managers
        Finance Fundamentals
        Finance for Non-Finance Managers (Online)
        Introduction to Accounting (Online)
        SEE ALL COURSES →

        Health and Effectiveness

        #aba8fc

        Health and Effectiveness

        Resilience in Self
        Psychological Safety at Work
        Time Management
        Work Priorities (Online)
        SEE ALL COURSES →

        Human Resources

        #00a45b

        Human Resources

        HR Essentials
        Recruitment and Selection
        Create Strategic Human Resource Plans (Online)
        People and Culture for Managers
        SEE ALL COURSES →

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Applying Strategic Thinking
        Change Management – Embrace Evolve Thrive
        Coaching for High Performance
        Creative and Critical Thinking
        SEE ALL COURSES →

        Project Management

        #732d81

        Project Management

        Project Management Fundamentals
        Agile Project Management
        Agile Fundamentals
        Mastering Project Management
        SEE ALL COURSES →

        Public Sector

        #6d9d75

        Public Sector

        Government Writing for Impact
        SEE ALL COURSES →

        Sales

        #00c0af

        Sales

        Key Account Management
        7 Skills For Sales Success
        AIM Sales Bootcamp
        Consultative Sales Excellence
        SEE ALL COURSES →

        Training

        #45caff

        Training

        Train the Trainer
        SEE ALL COURSES →
      • Vocational Qualifications

        Coaching and Advisory

        #17479e
        11314NAT Certificate IV in Workplace and Business Coaching
        11315NAT Diploma of Leadership Coaching
        10942NAT Diploma of Consultancy
        SEE ALL QUALIFICATIONS →

        Digital Skills

        #d988d5
        11287NAT Diploma of Artificial Intelligence
        SEE ALL QUALIFICATIONS →

        Finance

        #0000cc
        FNS40821 Certificate IV in Finance and Mortgage Broking
        FNS40222 Certificate IV in Accounting and Bookkeeping
        SEE ALL QUALIFICATIONS →

        Human Resources

        #00a45b
        BSB40420 Certificate IV in Human Resource Management
        BSB41419 Certificate IV in Work Health and Safety
        BSB50320 Diploma of Human Resource Management
        SEE ALL QUALIFICATIONS →

        Leadership and Strategy

        #db4930
        MSS40122 Certificate IV in Sustainable Operations
        BSB30120 Certificate III in Business
        BSB50120 Diploma of Business
        BSB50420 Diploma of Leadership and Management
        BSB60420 Advanced Diploma of Leadership and Management
        SEE ALL QUALIFICATIONS →

        Project Management

        #732d81
        BSB50820 Diploma of Project Management
        BSB40920 Certificate IV in Project Management Practice
        10911NAT Certificate IV in Integrated Risk Management
        10924NAT Certificate IV in Project Controls Practices
        10941NAT Diploma of Integrated Risk Management
        BSB60720 Advanced Diploma of Program Management
        SEE ALL QUALIFICATIONS →

        Training

        #45caff
        TAESS00024 VET Delivered to School Students Teacher Enhancement Skill Set
        TAE40122 Certificate IV in Training and Assessment
        Certificate IV TAE40116 to TAE40122 Upgrade
        TAESS00019 Assessor Skill Set
        SEE ALL QUALIFICATIONS →
      • Microcredentials

        Digital Skills

        #d988d5
        Microcredential in Introduction to AI for Data Analytics and Forecasting
        Microcredential in AI Ethics and the Power of Critical Thought
        Microcredential in Prompt Engineering Basics for Generative AI
        Microcredential in Best Practice Cybersecurity
        Microcredential in Understanding and Analysing Data

        Health and Effectiveness

        #aba8fc
        Microcredential in Personal Health and Wellbeing at Work
        Microcredential in Planning and Prioritising

        Human Resources

        #00a45b
        Microcredential in WHS Incident Handling and Analysis
        Microcredential in WHS and Communication Leadership
        Microcredential in Human Resources Fundamentals
        Microcredential in Managing Workplace Health, Safety, and Risks

        Leadership and Strategy

        #db4930
        Microcredential in Professional Communication and Negotiation
        Microcredential in Strategic Team Development
        Microcredential in Strategic Business Planning
        Microcredential in Applying Critical Thinking In The Workplace
        Microcredential in Developing and Applying Emotional Intelligence
        Microcredential in Managing Organisational Change
        Microcredential in Managing People Performance

        Project Management

        #732d81
        Microcredential in Project Management Planning
      • Mini MBAs

        Communication

        #ff9f46
        Mini MBA in Communication

        The Mini MBA in Communication will empower you towards becoming a more influential leader through effective communication and collaboration. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Human Resources

        #00a45b
        Mini MBA for People and Culture

        The Mini MBA for People and Culture empowers Australian business leaders to enhance their strategic acumen, adaptability, and influence within their organisations. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops)

        FIND OUT MORE→

        Leadership and Strategy

        #db4930
        Mini MBA

        The Mini MBA empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus or Virtual Workshops)

        FIND OUT MORE→

        Project Management

        #732d81
        Mini MBA in Project Management

        The Mini MBA in Project Management empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Sales

        #00c0af
        Mini MBA in Sales

        The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Training

        #45caff
        Mini MBA in Training

        The Mini MBA in Training will provide you with the expertise needed to identify the unique training needs of your learners and design and deliver workshops that effectively meet these needs. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Digital Marketing

        #cc1a70
        Mini MBA in Digital Marketing

        The Mini MBA in Digital Marketing empowers business leaders with the skills needed to evolve their business practices and adapt to changing environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→

        Health and Effectiveness

        #aba8fc
        Mini MBA in Health and Effectiveness

        The Mini MBA in Health and Effectiveness will provide the functional expertise needed to better recognise problems that arise in your workplace, build your resilience to stress, and promote mental wellness in your organisation. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)

        FIND OUT MORE→
    • AIM Business School
      • Postgraduate Microcredentials

        Digital Marketing

        #cc1a70

        Digital Marketing

        Digital Marketing

        Microcredential in Marketing Management

        The Microcredential in Marketing Management from AIM Business School introduces the theories and principles of marketing required to meet the needs and wants of customers and discusses how to utilise effective business systems and practices to achieve an organisation’s objectives. (Online, 7 Weeks)

        FIND OUT MORE  

        Digital Skills

        #d988d5

        Digital Skills

        Digital Skills

        Microcredential in Cybersecurity Governance

        The Microcredential in Cybersecurity Governance from AIM Business School equips you with the practical understanding and knowledge required to drive value through the effective use of cloud-based technologies. (Online, 7 Weeks)

        FIND OUT MORE  

        Finance

        #0000cc

        Finance

        Finance

        Microcredential in Managerial Finance

        The Microcredential in Managerial Finance from AIM Business School introduces you to the foundations of financial management. (Online, 7 Weeks)

        FIND OUT MORE  

        Human Resources

        #00a45b

        Human Resources

        Human Resources

        Microcredential in Human Resource Management

        The Microcredential in Human Resource Management from AIM Business School examines the links between business strategy and human resource management. (Online, 7 Weeks)

        FIND OUT MORE  

        Leadership and Strategy

        #db4930

        Leadership and Strategy

        Leadership and Strategy

        Microcredential in The Art of Leadership

        The Microcredential in The Art of Leadership from AIM Business School teaches students to become comfortable and competent in addressing major management issues. (Online, 7 Weeks)

        FIND OUT MORE  

        Project Management

        #732d81

        Project Management

        Project Management

        Microcredential in Agile Management

        The Microcredential in Agile Management from AIM Business School empowers students to utilise fit-for-purpose Agile methodologies to deliver organisational value. (7 Weeks, Online)

        FIND OUT MORE  

        Public Sector

        #6d9d75

        Public Sector

        Sales

        #00c0af

        Sales

        Training

        #45caff

        Training

      • Postgraduate Degrees

        Graduate Certificate

        Graduate Certificate in Innovation

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Blog Virtuous Leadership

Virtuous Leadership

A model for virtuous leadership is made up of seven characteristics: courage, integrity, humility, compassion, passion, wisdom and humour. By Carolyn Barker AM

Today’s organisations need to change their DNA and be brave enough to think about a new “type” of leadership, as well as a new framework to evaluate good leadership. The Virtuous Leadership Framework lays a provocative groundwork for such action.

In the 1980s, the mantra was about total quality management and system flows. “Doing the right thing” was to ensure the organisation was efficient. Leadership was seen to be formal with the shared view that people were led from the top.

In the 1990s, “doing the right thing” meant downsizing, adding to the bottom-line, judging a company’s health and wealth by the size of its profit and surplus. Leadership was about increasing assets and shareholder value despite the human costs.

In the 2000s, “doing the right thing” is about delivering organisational outcomes against a background of incredible velocity and rates of change.

Virtuous leadership

Today, leadership has been democratised and is seen to exist at all levels. Leadership is a reciprocal relationship, based on influence, not coercion (implicit or explicit), and it is about going somewhere together and chasing shared goals. Largely missing in the discussion about leadership is consideration for the deeper, more fundamental issues about what constitutes it. It is time to change the way we view leadership in our organisations.

The Virtuous Leadership Framework is made up of seven characteristics: courage, integrity, humility, compassion, passion, wisdom and humour.

To accept the proposition that good leaders create positive environments, we also accept that leaders can learn virtuous behaviour and work on developing characteristics that help them do so. This is the crux of the framework’s concept.

Expert findings

In 2004, a team of international academics embarked on a study of a wide range of cultures from ancient to modern times to discover if there were such things as “universal virtues”.

Under the leadership of American psychologist and writer Dr Martin Seligman, the research team discovered 24 character strengths that were endorsed by almost all religious and philosophical traditions. The team further grouped these into six meta descriptors, and Seligman went on to author the international bestseller on positive psychology Authentic Happiness.

The Australian Institute of Management was pleased to discover that our selection of virtues paralleled Seligman’s research. The seven virtues that make up the Virtuous Leadership Framework are as follows.

Courage

To use courage, is to set the direction for the long term and then doing what you believe to be the right thing to take people along with you. It is not about the total absence of fear.

Integrity

In essence, integrity is doing what you say, walking your talk. It is not about morals, ethics or standards per se. Instead, it is about adherence. In an Australian context, one often hears the descriptor “honesty” coupled with good leadership. Honesty is consistently being truthful with others. The absence of integrity leads to lack of trust, suspicion, paranoia and toxic workplaces.

Humility

To lead with humility is about accepting rank and then using it on behalf of others. At the same time it is about having a modest sense of one’s own significance. It is not about standing in the background or not speaking up. Instead, leadership with humility involves channelling ambition into what is being built, instead of into your ego.

Compassion

This is defined as deep awareness of the suffering of another coupled with the wish to relieve it. To lead with compassion is to afford to others that which we value ourselves. It is not empathy, sympathy or kindness (though it embraces all three). It is not a sign of weakness either, because only great and generous leaders exercise it. In a leadership role, compassion is about listening and responding, and thinking through the ramifications of your actions.

Passion

A source of unlimited energy from heart, spirit or soul that can enable leaders to produce extraordinary results, passion is not unbridled or undisciplined emotion. Rather, it is enthusiasm and desire tempered with reason.

Wisdom

As a leadership virtue, wisdom is defined as integrating experience and knowledge, and then expressing them in action. Wisdom’s starting point is a knowledge of self by choosing a spiritual path and making it your own.

Humour

Finally, humour is on the list of virtues. This is the ability to see the lighter side of a painful predicament. But it is more than jokes and laughter. Humour is a virtue because it enhances personal and organisational well being. In organisational terms, humour allows leaders to increase morale and productivity, drive corporate culture and strengthen alignment.

Do these words and definitions sound like they’re all about the soft stuff? It is true, there is an almost spiritual theme here. In the early 90s, Max DePree was writing about profound and difficult concepts that business had never dared to openly acknowledge: voice and touch. In his book Leadership Jazz, DePree wrote: “After all, a leader’s voice is the expression of one’s beliefs. A leader’s touch demonstrates competence and resolve.”

When researching for the book The 7 Heavenly Virtues of Leadership, AIM spoke endlessly to practising managers around Australia, expecting to be told how unrealistic the framework was, that CEOs would be crucified for worrying about the soft stuff instead of delivering on the bottom line.

Instead, what we found was an eagerness to talk about:

  • Strategy, in terms of courage
  • Clear communication, in terms of integrity
  • “Building to last”, in terms of humility
  • Leading people, in terms of compassion
  • Innovation in terms of passion
  • Learning, in terms of wisdom
  • Organisational culture, in terms of humour.

Virtues are moral character traits, formed from our personal values and beliefs, forged through our life experiences and influences. But in the end they are of little worth unless they translate into behaviour. Exercising virtue involves an act of will; it is about making choices and discovering what really matters to you to find a way to live and work that is congruent.

Organisationally, it is about using your personal values to drive strategy, culture and performance. In other words, aligning good character with the bottom line. But it’s not easy.

Unfortunately life and leadership are not as neat as our seven virtues. Leaders, like the rest of us, are not saints. The reality of work today is that most leaders are faced with a rapidly changing environment where their experience may be insufficient to the task.

So, where to from here? What matters is moving the dialogue to the deeply internal aspects of leadership. Where the leadership buck stops and there is no one to answer to but self. I contend that that could be your greatest contribution as leaders.

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