If you are in a sales role, there are core skills that you need to build and refine in order to take your results and your career to the next level.
Whatever your sales process or framework, you need to form customer relationships and partnerships, understanding what they value and effectively communicating the connections that exist between your offer and their needs or wants. You must be open to their views, concerns, and objections and be amazing at working through all of these while ensuring your customer knows why your offer is different to others to get to the graceful closing of a deal, easily and efficiently.
In the 7 Skills for Sales Success course, you will work through challenge scenarios around each skill, recording progress in the provided toolkit so you can review regularly to document new customer information, new techniques and strategies, and new development goals to further boost your sales career.
Is this course right for you?
This course is designed with a focus on the essentials, which makes it especially relevant to those in the formative years of a sales career, although it is also an ideal refresher course for veteran salespeople.
Elevate your career and save 20% when you bundle this course with Effective Communication as part of AIM's Sales Bundle.
Save 20% on AIM courses this EOFY.
Discount already applied.
Learning Outcomes
Upon completion of this course you will have mastered the following seven skills:
- Building a growth mindset
- Identifying your prospect’s needs, wants, and expectations
- Subject matter expertise
- Knowing your market and competitors
- Persuading with trust and credibility
- Pre-emptively handling objections
- Closing more sales
Upcoming Courses
Upcoming Virtual Courses
Team Training
The 7 Skills For Sales Success Short Course can be delivered as a Closed Cohort to ensure consistency, alignment, and immediate application in your workplace.
Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
Delivery Modes
On-Campus Workshops – 1 day face-to-face workshops
The benefits of studying in a classroom setting include being able to share first-hand experiences, ideas and questions with peers and our expert facilitators. You’ll study alongside like-minded people and strengthen your network.
Unless otherwise noted, AIM's On-Campus Short Courses begin promptly at 9:00 am and finish no later than 5:00 pm (Local Time).
Virtual Classroom - 1 day virtual sessions
Utilising highly accessible digital capabilities, virtual classrooms provides the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Contextualising training engagements for your industry or organisation maximises relevance and increases the transfer of learning into the workplace. Develop team cohesion and achieve your specific business objectives through a shared, in-house learning solution.
AIM’s experienced learning designers develop both accredited and unaccredited learning engagements to build the critical competencies you need for success. Join over 500 organisations creating compelling and engaging AIM tailored learning solutions for industries including Government, Health, Financial Services, Mining, Manufacturing, Construction and more.
Learn it. Earn it.
Share it.
By completing AIM’s 7 Skills For Sales Success course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Course Video Overview
This overview video provides a clear introduction to 7 Skills For Sales Success, outlining the key learning outcomes, structure, and practical benefits.
It’s designed to help you understand how the program will support your professional development and contribute to your success.
Other Information
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
All students receive:
- Comprehensive course notes
On-campus students receive:
- Morning tea, lunch and afternoon tea
- Internet access
- Please advise AIM when booking if you have any dietary or accessibility requests.
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task.
Who is better placed to teach the art and science of management than those with current, daily real-world experience?
Featured Experts
Paul Harrison is a powerful speaker and has been a highly acclaimed trainer of leaders, executives, managers, and teams for more than 15 years. Paul has trained thousands of clients across over 7 different countries in 5 different languages, bringing a unique and engaging approach to training that has put him into extremely high demand by corporations and businesses looking for cutting-edge strategies used in the corporate world.
FAQs
The AIM Blog
The AIM blog shares insights and thought leadership on the skills, strategies, and trends shaping today’s workplace.
Covering topics from leadership and professional development, articles help professionals stay current, build capability, and succeed in a rapidly changing world.


