Mini MBA in Digital Marketing
The Mini MBA in Digital Marketing will bolster your professional development by providing you with the precise functional expertise needed to grow your brand, uncover potential new customers, and drive them towards purchase decisions using impactful digital innovations.
Combining this with the broad business acumen gained through the core Mini MBA program, delivered in a combined online and on-campus or virtual delivery that is efficient, accessible, and impactful, will empower you towards becoming a modern leader who drives meaningful change and growth in your organisation through the effective integration and utilisation of Digital Marketing tools.
Choose two additional Short Courses from AIM’s Faculty of Digital Marketing to step up to and beyond traditional management and become a cross-functional leader who devises strategic marketing campaigns and leads team members to their successful deployment.
*Please note that the Mini MBA is not accredited or recognised by the Australian Qualifications Framework.
See the Digital Marketing Electives
Is this course right for you?
The Mini MBA in Digital Marketing is ideal for emerging and mid-level professionals looking to enhance their leadership capabilities while building specialised digital marketing expertise. This program is perfect for those ready to step into cross-functional leadership roles and make a measurable impact in a rapidly evolving digital landscape.
Learning Outcomes
Upon completion of this course you’ll be able to:
- Apply critical thinking and problem-solving skills to business issues
- Communicate a vision and develop strategic initiatives that inspire and challenge the business
- Develop leadership techniques that influence and engage others to achieve results
- Utilise business tools to inform strategic analysis and decision making
- Apply models of organisational transformation to lead sustainable change, influence stakeholders, and manage resistance
- Conduct market analysis to develop and implement marketing strategies for competitive advantage
- Interpret and analyse financial information to plan for, implement, and manage financial performance
- Step up and beyond Digital Marketing leadership with precise skills and knowledge gained through the elective short courses of your choice
Adapt. Lead. Thrive.
The Mini MBA is delivered in a blended model of 25 hours self-paced online study in addition to a 2-day on-campus or virtual workshop.
Stage One
25 hours of self-paced
online study when
it’s convenient for you
Stage Two
2-day face-to-face or virtual workshops studying with your peers + 2 Short Course Electives
You start your learning journey with a contemporary and interactive online learning experience, during which you will explore 6 modules:
Creating a Vision
Leader Mindset
Culture and Values
Results with Empathy
Where, Why and How?
Influence and Direction
Purpose with Passion
Thinking Strategically
Marketing Techniques
The Rise of Digital
Magic Moments
Communication to Engage
Economic Thinking
Financial Management
Budgeting & Forecasting
Strategic Analysis
Adapt and Thrive
Coaching Conversations
Challenging Resistance
Cultivating the Team
Mindfulness and Resilience
Using your Tools
Harnessing Energy
Bringing People with you
Next, experience a highly engaging 2 Day workshop. Join your peers for a fun and challenging two days that combine critical skills of collaboration, communication, innovation, and leadership, ending with a Mini Graduation where you will be awarded your Mini MBA Certificate.
Upcoming Courses
Upcoming Virtual Courses
Team Training
The Mini MBA in Digital Marketing Short Course can be delivered as a Closed Cohort to ensure consistency, alignment, and immediate application in your workplace.
Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for upskilling your workforce.
Delivery Modes
Online – 6 modules
The online component of the Mini MBA is delivered online via our state-of-the-art learning portal MyAIM. Each module unlocks as you progress through the material, ensuring you have an impactful learning experience that enables you to apply your learning to the real world.
On-Campus/Virtual – 2 days on-campus workshops or virtual sessions
The face-to-face component of the Mini MBA is set in interactive classrooms at one of our five campuses across Australia or via our virtual classrom. Through both delivery modes you will be able to share first-hand experiences, ideas, and questions with peers and our expert facilitators.
+ 2 On-Campus, Virtual, or Online Short Course Electives
Unless otherwise noted, AIM's On-Campus Short Courses begin promptly at 9:00 am and finish no later than 5:00 pm (Local Time).
AIM's Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Learn it. Earn it.
Share it.
By completing AIM’s Mini MBA in Digital Marketing course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
Other Information
Payment Options
We require full payment to be made upfront prior to attending the training. Payment options we offer include:
- Credit Card (Visa/MasterCard/Amex)
- Direct Deposit (EFT)
- Purchase Order
- Payment Plan - zipMoney
All students receive:
- Comprehensive course notes
- Free access to 3 x Online Short Courses
On-campus students receive:
- Morning tea, lunch and afternoon tea
- Internet access
- Please advise AIM when booking if you have any dietary or accessibility requests.
Virtual students will require the following:
- Computer or mobile device
- An internet connection (broadband/4G+ recommended)
- Speakers and a microphone
- A webcam
Our Facilitators
AIM facilitators are experienced practitioners with a robust mix of academic and practical expertise. We believe the education of the future managers of Australia to be a highly important task.
Who is better placed to teach the art and science of management than those with current, daily real-world experience?
FAQs
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