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August 05, 2016

By AIM Education & Training

What do Shakespeare, Budweiser and Pixar have in common? They are all amazing storytellers. From Toy Story to Hamlet, with a few hilarious adverts thrown in for good measure, these three storytellers understand what it means to spin a yarn.

Marketing your brand can be as easy as telling a human-centric story.

So when it comes to communicating your brand, why not go with storytelling?

What is a brand narrative?

August 03, 2016

By AIM Education and Training

August 01, 2016

By AIM Education and Training

While many people think creativity is a trait best suited to the art studio, it's also valuable in the office. Whether you're trying to develop a unique strategy to deal with an unforeseen contingency, or creating novel work processes to improve efficiency, creativity can add value to all manner of work.

Managing creative talent is an essential leadership skill.

July 27, 2016

By AIM Education and Training

Back in 2014, the San Francisco Giants did the unimaginable, they won the Major League Baseball World Series. While they were ranked lowly when the season started, the Giants were able to drag themselves to the final against the odds. Facing off against the American League champions Kansas City Royals, the series went down to the final game. 

With the Giants struggling to put runs on the board, series MVP Madison Bumgarner took the mound and shut out the Kansas City offence - helping the Giants hold on to a 3-2 win.

July 22, 2016

By AIM Education & Training CEO Peter Mobbs

As we discovered following the 2014 Budget and the recent Federal election, health policy is one of those areas that can quickly fire hearts and minds in a major way. We value our health system as a whole, as well as core parts such as Medicare, the Pharmaceutical Benefits Scheme and our health workers. We want to protect the good these bring.

July 20, 2016

By AIM Education & Training

One of the key goals of a manager is to reduce conflict and facilitate collaboration and communication. Effective management training can help develop approaches to conflict that mitigate the impacts on organisational health and employee engagement. 

July 12, 2016

By AIM Education and Training

The AIM Business School is proud to present the first episode of our new AIM Business School podcast series: Conversations with Thought Leaders.

June 29, 2016

By Sue-Ellen Watts

According to Google a mentor is: A person or friend who guides a less experienced person by building trust and modelling positive behaviours. An effective mentor understands that his or her role is to be dependable, engaged, authentic, and tuned into the needs of the mentee.

In the business or career world, my definition of a mentor is: Someone who is where you want to be and is willing to spend their limited and important time, sharing with you how they did it, warts and all.

June 29, 2016

By Alison Vidotto

Respect is a fundamental ingredient if we want to be successful, whether as a leader or as a business owner. If those who answer to you do not respect you, “Houston you have a problem!”

June 20, 2016

By Hamish Williams

Many organisations and industries pay lip service to developing constructive workplace cultures but the public service is frequently the first to set the benchmark when new leadership paradigms are developed.

With the recent release of the Study of Australian Leadership (SAL) by the Centre for Workplace Leadership, many organisations will be interested to benchmark themselves against the results but few will have as rapid a mandate to adopt the report’s findings as those managers and leaders within the public service.