The Mini MBA in Sales empowers Australian business leaders with the skills needed to evolve their business practices and adapt to changing work environments. (25 Hours Online + 2 Days On-Campus Workshop or Virtual Workshops and 2 Short Courses)
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Summary
Where salespeople and representatives develop their ability to successfully diagnose the specific needs of their client and communicate how their product or service is the ideal solution to satisfy these needs.
Faculty description
Advances in digital technology and the increased accessibility of information have dramatically changed the buying journey over the last 10 years. Buyers are more informed, with a wealth of information constantly at their fingertips, and are only engaging salespeople much later in the decision-making process. However, with vastly more information comes greater choice and decision complexity, which creates precise opportunities for clever salespeople.
The Faculty of Sales, in partnership with RAIN Group, will enable you with the technical skills to take advantage of these opportunities, as well as an articulation pathway for becoming a sales leader.
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80% of customers say that the experience a company provides is as important as its products or services
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(SALESFORCE 2018)
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32% of consumers say they will walk away from a brand they love after just one bad experience
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(PwC 2018)
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57% of the purchase decision is now complete before a customer even calls a supplier
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(CEB 2018)
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Sales leadership is one of the top 10 most in-demand technical skills
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(LINKEDIN 2019)
Who should attend AIM's Sales courses?
Target Audience
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FINANCE MANAGERS
that need to ensure business objectives are successfully met
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CURRENT SALESPEOPLE
who want to expand their skills to better negotiate and win sales
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SALES LEADERS
who wish to better coach and mentor the members of their team
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MARKETERS
seeking a wholistic understanding of the sales funnel to best support sales goals
Faculty Experts Title
AIM SALES PARTNERS AND FACILITATORS
Faculty Experts
Call to Action
Download the Faculty of Sales Guide
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