Sales winners educate buyers with new ideas and perspectives 3X more often than second-place finishers.*

Increases in technology and the accessibility of information have dramatically changed the buying journey over the last 10 years.  Buyers are more informed, with a wealth of information at their fingertips, engaging salespeople much later in the decision-making process.

However, with vastly more information, comes a greater amount of choice and decision complexity. Leaders selecting the best solution for their organisation are looking for salespeople that think outside the box by asking tough questions, pushing them out of their comfort zones and challenging their assumptions.

*(Rain Group, Center for Sales Research)

67% of all the clicks are from the first 5 listings on a search results page.

of buyers accept meetings with sellers who proactively reach out to them.

61% of marketers say growing SEO/organic presence is a high inbound marketing priority.

of companies believe they are ineffective at maximizing sales to existing accounts across capability areas.

53% of marketers say blog content creation is their top inbound marketing priority.

of companies do not believe their sellers have the core consultative selling skills they need to consistently find and win business.

Most popular Sales short courses


Effective Sales Prospecting – by RAIN Group
(1 day)

Foundations of Consultative Selling – by RAIN Group
(1 day)

Strategic Account Management – by RAIN Group
(1 day)